Custom software and data automation for small businesses
Forsyth Automation builds custom software, websites, internal tools, data automation, and custom automations for small businesses. We help teams reduce manual work, organize data, and ship tools that fit how the business actually runs.
We build small, deliberate tools for real operational drag, including document-heavy workflows, customer tracking, product planning, and repetitive work that keeps capable people stuck in busywork.
What Forsyth Automation means
We didn't come from Silicon Valley. We came from the work itself: processing documents, keying data, catching errors at the end of a long shift. We know what it looks like when a back office is running on duct tape, and we know what it costs an operation when that breaks down.
That experience shapes everything we build. Forsyth Automation creates practical software, websites, internal tools, data automation, and custom automations for small businesses dealing with real operational drag. That can mean document-heavy workflows, disconnected spreadsheets, manual data entry, customer tracking, product planning, and tools that do not fit the work.
We build small and we build deliberately. Every engagement starts with a tightly scoped problem, not a sprawling platform sale. And we never build something that removes human judgment from the loop. We don't think software should make the final call alone.
We're also building the kind of company we'd want to work for. Forsyth is on a long-term path toward an Employee Ownership Trust because we believe the people doing the work should have a stake in what they're building.
Our products
Flagship product
Linerayl extracts structured data from Bills of Lading and flags anything it isn't confident about for human review, so your team approves the output before it goes anywhere. Clean CSV, JSON, or XML, ready to drop into your existing TMS. No rekeying. No guessing. No black box.
BOL data extraction
Human review layer
CSV / JSON / XML export
TMS-ready
More custom software, websites, internal tools, interactive software, and video games in development.
Our team
Three co-founders working on software, websites, data automation, and operational products with direct accountability for the workflows we serve.
Founder
Sets direction for the company and keeps the team focused on freight operators' day-to-day reality.
Administrative Affairs
JD contributes to Forsyth's administrative, accounting, strategic planning, compliance, and information-systems work.
Lead Developer
Michael is spearheading design and marketing for Linerayl. Michael also brings significant technical adeptness to the team.
How to work with us
We don't do long procurement cycles or six-month discovery phases. Every engagement starts small, with a defined scope, a defined timeline, and a clear set of outcomes we agree on before we start.
That might mean deploying one of our existing products, or it might mean building a website, an internal CRM, a product management tool, or something specific to your operation. Either way, by the end of a first engagement you'll know exactly what was built, what your team had to do to support it, and whether it's worth going further.
No pressure. No ambiguity. If it works, we keep going. If it doesn't, you haven't lost much.
Who we work with
We work with small and mid-sized businesses that are running real operations but don't have the overhead of a dedicated IT team or the budget for enterprise software.
If part of your business runs on manual data entry, repetitive document processing, customer lists, product plans, websites that need work, or workflows that live in someone's inbox, and you've thought "there has to be a better way," that's exactly where we work.
We're a small shop. We take on work we can do well, for customers who want a real partner, not a vendor who disappears after the contract is signed.
FAQ
Short answers for teams deciding whether custom software, websites, or automation are worth a closer look.
Contact
Tell us what your team is retyping, checking, or chasing down. We will start with the workflow and help determine whether automation is the right next step.
Share the document type, current process, and where the data needs to go.
info@forsythautomation.com